Gaming systems, clothing, cars … The list goes on and on. Every year we hear stories of mobs at stores during the holidays looking for the newest toys for their kids. But the truth is that, in many cases, we are often looking for hot new toys for ourselves. Objects keep changing, getting updated and modified all the time, and the masses run to the stores looking for the next big thing.
Everybody is looking for something more clever, more fast, more unique, more hard to find, more desirable. The old things just aren’t looking as good anymore. They aren’t shiny anymore. The scratches on little Mikey’s toys are seen as imperfections; rather than seeing the bumps and etchings on the plastic and recalling memories and fantastic playtime stories, we see a worn item. The clothes fit OK, but they are last season’s tailoring. Even though your car runs great, that dent in the side makes the car seem worthless. The old things just aren’t impressive anymore. At least not in the same way the new ones are.
The objects vary...
03.25.08
