Netflix Manages to Confuse Already Annoyed Customers
by RELEVANT
September 19, 2011
The CEO of Netflix took to the company blog yesterday to apologize for confusion around the recent price increase … and then announced the DVD service of Netflix will split from the streaming service and will be renamed "Qwikster." Overlooking that this sounds like a 1998 Web start-up, why does Netflix think a new name will make a higher price seem more palatable? …
