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Making Watches the Kickstarter Way

A new watch company had an idea for a watch called the Pebble (which, honestly, looks pretty cool). So they did what most new entrepreneurs do: They put the project up on Kickstarter, with a fairly modest goal of $100,000. They met that goal in two hours and ended up with a mind-boggling $7 million. Obviously, they should have called the watch the Boulder …


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