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Taco Bell Forgets What It Is

Taco Bell is a place to get ludicrously cheap "food" at all hours of the day—there is an implicit agreement between you, the customer, and Taco Bell that nothing they serve you is "real food." And that’s okay—it’s like a giant wink at their base, as if to say, "Sure … good quality meat only costs 89 cents. Of course." But now they’ve forgotten their mission as they debut gourmet $5 items


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