In its next step toward owning the entire publishing industry, Amazon is in the process of purchasing the book-sharing social site GoodReads. As The New York Times points out, many fans of the site aren’t too excited about the acquisition. Whereas GoodReads has a reputation for being a reliable place to find new books based on peer reviews and recommendations, Amazon has had to crack down on authors posting bogus reviews of their own works. Amazon also currently has ownership stake in two of GoodReads main competitors, Shelfari and LibraryThing—meaning the online retailer now essentially has a monopoly on social book reviews …
