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Apple Is in Talks to Buy Tidal So People Might Actually Listen to It

Apple Is in Talks to Buy Tidal So People Might Actually Listen to It

Apple is in talks to buy Tidal—Jay Z’s music-streaming service—in hopes of adding more exclusive streaming options to Apple music’s repertoire. The price Apple could be offering hasn’t be released.

Jay Z bought Tidal last March for $56 million from Aspiro, according to The Wall Street Journal. The major selling point of Tidal was that it was marketed as the only streaming service that would give the artists a more fair amount of money for their music.

According to the Journal, Tidal has 4.2 million paying subscribers—many pulled in by this year’s Tidal-exclusive releases by Kanye West, Rihanna and Beyoncé.

Tidal focuses on sound quality and streaming “lossless” musical sound at $9.99 for standard sound and $19.99 for high-fidelity quality. They also have the reputation of being the artist-friendly streaming service, which could serve as another selling point.

Neither party has confirmed the talks and there’s no guarantee that Apple will make an offer.

Apple purchased Dr. Dre’s Beats Electronics company in 2014.

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