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This Campaign Will Donate Meals to People in Need If You Delete Food Pictures on Instagram

A new campaign by Feeding America and the dairy company Land O’Lakes may drastically reduce the amount of pictures of food you see on your Instagram feed.

The Delete to Feed campaign wants to “turn your food posts into real meals” for the millions of Americans who go hungry every year. As they explain, “Instagram is full of food posts, but millions of Americans go hungry each year … Let’s delete hunger one photo at a time.”

The way it works is, you connect your Instagram to the website, choose the food pictures and then delete them. For each deleted picture, Land O’Lakes will donate 11 meals to people in need. The goal is 2.75 million meals donated.

According to the website, 13 percent of American households struggle with good insecurity regularly and 1 in 6 kids don’t know where their next meal will come from.

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The campaign ends October 18.

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