Chip and Jo are back.
After ending their popular HGTV series Fixer Upper, Chip and Joanna Gaines are launching a new network in 2020 that will replace Discovery’s DIY channel. Along with programming related to their Magnolia brand, the duo will have their own show.
This week, they opened up to USA Today about how it will be different from their old series. Essentially, it sounds more like a family reality show than a home improvement series.
Chip explained, “The difference moving forward is Jo and I are going to be able to tell more of our life stories. And so, as opposed to it being a very narrow vein in our universe, which is obviously construction and design and the things we do for a living, for us we feel like there’s a more holistic story to be told here, and that’s what we’re going to focus on.”
Joanna compared their work with the new network with working on their popular Magnolia magazine. “We loved this idea of connecting with people in a different way telling other people’s stories, curating content,” she said. “It felt to us a lot like what we do love with the magazine, but on a different playing field.”