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This Cooler Is Now the Highest-Grossing Kickstarter Project of All Time

Even without the star power of Veronica Mars or Zach Braff, a portable drink cooler has become the most successful Kickstarter campaign of all time. The Coolest cooler—which is essentially an ordinary cooler equipped with a waterproof stereo, USB charger and blender—recently closed with an epic $13,285,226 in pledges. Ironically, when the product’s creator first launched a campaign with an unfinished prototype design, it failed to hit the $125,000 goal. He told CBS News, “I learned that I needed to be further along in the design of the product to really showcase my vision … I also learned that it’s not best to launch a cooler when it’s cold out.” Cheers, cooler creator dude …

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