In an interesting 2012 interview, Fred Armisen explained his beliefs that “hipster” isn’t as much a subculture as it is a word people use to criticize anyone or anything that makes them insecure about their own coolness. It’s a good point but, then, if there is no such thing as hipster, who is the target audience for the “Grably”? It’s a beard comb made out of vinyl records, which definitely sounds like something a hipster would use, if hipsters were in fact a real thing. Which they aren’t, which means there’s no one around to buy the Grably …
