In weird news: Domino’s, your second-favorite pizza chain, is going to fix the infrastructure in local towns as part of a marketing campaign.
Paving for Pizza, announced Monday, is the new initiative from Domino’s to make sure carryout customers get their pizza home safely.
From the press release:[lborder] Domino’s Pizza, the largest pizza company in the world based on global retail sales, is saving pizza, one pothole at a time. Cracks, bumps, potholes and other road conditions can put good pizzas at risk after they leave the store. Now Domino’s is hoping to help smooth the ride home for our freshly-made pizzas. Starting today, Domino’s is asking customers to nominate their town for pothole repairs at pavingforpizza.com.
“Have you ever hit a pothole and instantly cringed? We know that feeling is heightened when you’re bringing home a carryout order from your local Domino’s store. We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal,” said Russell Weiner, president of Domino’s USA. “Domino’s cares too much about its customers and pizza to let that happen.”[/lborder]
So far, Domino’s has fixed potholes in Bartonville, Texas; Milford, Delaware; Athens, Georgia; and Burbank, California. The patched pothole gets an image of the Domino’s logo and catchphrase: “Oh yes we did.”
Surprisingly, Domino’s isn’t the first fast-food restaurant to get into the infrastructure game. In 2009, KFC did a similar thing, selecting five cities to receive grants to pave over potholes. Those potholes also got the KFC logo put over them. (h/t Fortune)
This may be the best hope for better roads, as Fortune reports the American Society of Civil Engineers estimates that this country will need $4.5 trillion worth of infrastructure repairs by 2025. And $2 trillion of that estimation is just for roads and streets.