Yesterday, hip hop star Drake released the cover of his upcoming album Views From The 6, which, evidently, is not a joke. The artwork (seen below—again, not a joke), shows a tiny image of the Toronto rapper perched on top of the city’s CN Tower, staring off into the distance. Within hours of his tweet, the image had already become a meme.
Of course, the man behind “Hotline Bling” and a closet full of bold sweaters is no stranger to parody or even self-parody, so, we may never know if we’re laughing with him, or at the cover art itself. Either way, everyone is now talking about the record, which drops later this week, so either scenario, Drake wins.