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Kickstarter Goes to the Movies

BY RELEVANT CULTURE / FILM / ISSUE 64 June 24, 2013

Kickstarter is one of the Internet’s better inventions: a means of giving creative types who’d otherwise languish in obscurity the chance to convince others their dream is worth investing in. But Hollywood, ever one to smell money, has proven that the masses are just as willing to pay for the production of a film as the consumption of it.

After the effort to crowdsource the funding of a Veronica Mars movie shattered Kickstarter records, Zach Braff took to the website to raise the funding for his own “thematic sequel” to 2004’s Garden State. The starving artist got the $2 million he needed in three days.

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