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Hairy Hipsters Are Killing the Razor Business

Hairy Hipsters Are Killing the Razor Business

All those hipsters and their ironic facial hair are killing the razor industry. According to a new report, major brands like Gillette and Schick have seen sales decline, and all of those burly, bearded Bon Iver fans, mutton-chopped fixie-riders and ironically mustachioed Brooklynites are to blame. According to a business analysts at Euromonitor, their trendy style has led to “the vogue for stubble” and a “growing acceptance of the unshaven look in the workplace.” Along with the rise of small, private razor brands like Dollar Shave Club and Harry’s, which are grabbing increasingly larger portions of the razor market, the hipster facial hair fashion is causing traditional brands to rethink their marketing strategy …

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