Dark Light

A Look at Google’s Massive Bicycle Subculture

Wired has posted this look at Google’s growing corporate bicycle culture. What started off as an experiment six years ago, when the company bought 100 Huffys for employees to use to get around the sprawling campus, has since exploded into its own subculture. Google now has a seven-person staff of bicycle mechanics that maintains a fleet of about 1,300 brightly-colored Google bikes. The company also encourages employees to cycle to work by providing locker rooms, showers and places to securely park bikes during working hours. And, for those who want to combine meetings with bike-riding, Googlers can use one of several seven-person “ConferenceBikes” (that is, if they don’t mind looking ridiculous) …

© 2022 RELEVANT Media Group, Inc. All Rights Reserved.

Scroll To Top