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Lyft Is Adding ‘Taco Mode’ to Its App Which Will Force Drivers to Pull Over at Taco Bell

Sometimes companies try so hard to come up with a homerun idea that all of the kids will like that they swing for the fences and instead just whiff.

This is one of those times. The ride-sharing service Lyft has announced a new partnership with Taco Bell called “Taco Mode” within its app. Basically, if you press the button—which is active from 9 p.m. and 2 a.m., a time when you should definitely not be eating Taco Bell—the driver will be asked to make a pit stop at a nearby taco bell.

There is no word yet if there is an additional button that request an emergency bathroom stop five minutes later.

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After Lyft announced the new partnership on Twitter, it face a backlash from drivers who, rightfully, do not want their cars—which are their livelihoods—to smell like tacos all of the time.

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