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If you’re driving by McDonald’s in Lynwood, California, you may be taken aback by what seems to have been a prank played on the franchise. The iconic Golden Arches, typically standing as an M, have been flipped over to form a W instead, to make a statement.

That statement? A celebration of women.

The upside down arches are purposeful, and according to Business Insider, were flipped from their regular standpoint to embrace and celebrate women everywhere.

Patricia Williams, the location’s franchisee, flipped her restaurant’s sign specifically in honor of International Women’s Day.

And Williams isn’t alone: The famous McDonald’s logo will be changed on all of the company’s social media channels.

According to spokeswoman Lauren Altmin, McDonald’s has long supported women in the workplace, giving them endless opportunity for growth and success.

Over 100 restaurants will also take part in this celebration as well by having special food packaging, new crew uniforms and special bag stuffers for today, all to celebrate women.

“For the first time in our brand history, we flipped the iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants,” McDonald’s global Chief Diversity Officer, Wendy Lewis, shares in a statement.

She continues on to say, “From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we’re committed to their success.”

McDonald’s shared a video on Twitter highlighting Patricia Williams and her story, saying: “Today, we flip our Golden Arches to celebrate the women who have chosen McDonald’s to be a part of their story, like the Williams family. In the U.S. we’re proud to share that six out of 10 restaurant managers are women.”

Critics argue that this move is just a show with no real benefit behind it and McDonald’s could do more for women like giving them higher wages and a safer environment from rampant sexual harassment.