Record Store Day 2022 is just around the corner, and although we don’t know exactly what will be available yet, we know who will be in charge. Record Store Day named Taylor Swift as their first global ambassador. Swift has been an enormous boon to vinyl over the last few years, with albums like folklore and Red (Taylor’s Version) putting up eye-popping numbers. 2021 was the first year in three decades that vinyl outsold CDs, and of the year’s top ten LPs, three were Swift’s.
“The places where we go to browse and explore and discover music new and old have always been sacred to me,” Swift said in a press release. “Record stores are so important because they help to perpetuate and foster music-loving as a passion.” As part of her new role, she will be releasing some sort of special Record Store Day exclusive. We don’t know any details yet, but that news alone should send Swifties out to Record Store Day like zombies in a Romero movie.
Record Store Day has had “ambassadors” before, with people like Jack White, Run the Jewels and St. Vincent promoting the day. But Swift is easily the biggest artist RSD’s ever had, so if you thought the era of music nerds and vinyl collections was over, think again. It may just be getting started.
And big sales aren’t the only thing that has endeared Taylor to the vinyl community. She personally paid the staff of Nashville’s iconic Grimey’s New and Pre-Loved Music during the peak of the pandemic closures, making sure nobody got laid off and the store was ready to open back up when lockdown mandates lifted. “Swift has shown her love and support for independent record stores by not only supporting our shop specifically during the dark, early days of the pandemic [and] when she directly donated to help us support our staff,” Grimey’s Anna Lundy and Doyle Davis said in a statement announcing her selection.
Record Store Day will take place on April 23.