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Rev. Samuel Rodriguez and DeVon Franklin Are Producing a Movie About Flamin’ Hot Cheetos

Author, pastor and  National Hispanic Christian Leadership Conference president Rev. Samuel Rodriguez has teamed up with DeVon Franklin, a prominent preacher and Hollywood mogul, to produce a new movie about Flamin’ Hot Cheetos.

It will be called Flamin’ Hot.

The movie—which is also being produced by Fox Searchlight—tells the true story of Richard Montanez who, according to Variety, “rose from humble beginnings to a successful businessman when he created a food phenomenon — Flamin’ Hot Cheetos.”

Montanez was a migrant farm worker in California before becoming a janitor at the Frito-Lay company. His idea for Flamin’ Hot Cheetos eventually led him to become a powerful executive who is now known as the “Godfather of Multicultural Marketing.”

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There’s no word yet on a release date.

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