At some point, just about anyone with a platform feels obligated to take on a cause of some sort, but with Alexis Krauss—the soothing voice in the middle of Sleigh Bells’ raucous, brash rock and roll—that cause feels like more. She’s co-founded a site called Beauty Lies Truth, dedicated to shining a light on the beauty industry.
According to Krauss and co-founder Jessica Assaf, the makeup, lotions and perfumes people use every day often use ingredients that are dangerous for both the environment and users’ own bodies.
Some of Krauss’ early findings—such as the fact that the European Union has banned 1,300 chemicals in beauty products while the United States has only banned 11—are genuinely troubling.
“We aren’t scientists, or politicians, or marketing masterminds,” Krauss wrote. “We are simply two real women who want to expose the lies and understand the truth about beauty.”