Online dating is so last year.
According to a new report, popular dating apps have seen a major dip in usage this year, with Tinder losing 600,000 Gen Z users, Hinge shedding 131,000 and Bumble declining by 368,000.
Millennials and older generations seem to be holding steady with these apps, with nearly 1 in 10 adults on at least one dating app. But for Gen Z, they’re increasingly over the limited online options.
“Some analysts speculate that for younger people, particularly gen Z, the novelty of dating apps is wearing off,” Ofcom said in its annual Online Nation report.
According to experts, Gen Z seems to be more interested in meeting people IRL instead of finding them through an app. The idea of a “meet cute,” first popularized in every rom-com ever, has become a growing trend online. Accounts like @MeetCutesNYC, which boasts over a million followers, post videos of the various ways that couples have found each other.
@meetcutesnyc Accidental Setup #meetcute #love #nyc #streetinterview #fyp
