For years, doomscrolling has been the internet’s guilty pleasure. Now it is officially a potential career path—at least in India.
Viraj Sheth, co-founder and CEO of Monk Entertainment, just posted a job listing on LinkedIn looking for professional “doomscrollers.” The role? Spend hours every day glued to Instagram, YouTube and Reddit, spotting trends before they break. Applicants need to log at least six hours a day on social media, know the latest influencers by name and—oddly enough—be comfortable in both Excel and gossip forums. Sheth even joked that cover letters should be funny, but definitely not AI-written.
The internet instantly had opinions. Some users laughed about being “overqualified,” while others pointed out the irony of turning a digital bad habit into a paycheck. Sheth insists it is not a gimmick—he wants people who can notice the small shifts in online culture that fuel the next big wave of content.
Still, HR experts aren’t convinced. They’ve raised concerns about mental health, burnout and whether “doomscrolling analyst” really has any shelf life as a career. But in a world where clout is currency, maybe this is the logical next step. What was once your worst late-night habit could now pay your rent.
