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This Artist Found a Great Way to Improve Billboards Blocking Landscape Views

An artist named Jennifer Bolande found a creative way to improve the views of landscapes blocked by billboards on the sides of highways: By adding photos of the landscapes themselves.

It’s called the DesertX project. Here’s how they describe it:


Each photograph is unique to its position along this route and at a certain point as one approaches each billboard, perfect alignment with the horizon will occur thus reconnecting the space that the rectangle of the billboard has interrupted.

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If you find yourself driving through the Coachella Valley from now through April you can experience the photography first-person, or check them all out here.

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