CNN has officially announced CNN+, a subscription streaming service that will launch early 2022.
CNN has said it’s service will be an “additive experience that complements the core CNN linear networks and digital platforms to serve CNN superfans, news junkies and fans of quality non-fiction programming.”
The streaming service will include live programming, on-demand library content and interactive programming. Initially, CNN+ plans to offer eight to 12 hours of live, daily programming “offering topical deep dives and lifestyle content from some of CNN’s most prominent talent, as well as several new faces.” Additionally, the service will offer a community element, where subscribers can engage with anchors and subject matter experts.
CNN has plans to develop original unscripted series and films for CNN+ to stream alongside its library of non-fiction programming, which will include Anthony Bourdain: Parts Unknown and Stanley Tucci: Searching for Italy.
“CNN invented cable news in 1980, defined online news in 1995 and now is taking an important step in expanding what news can be by launching a direct-to-consumer streaming subscription service in 2022,” said Jeff Zucker, chairman of WarnerMedia news and sports and president of CNN Worldwide. “On top of a television offering that has never been stronger, which remains at the core of what we do today, we will offer consumers a streaming product that grows the reach and scope of the CNN brand in a way that no one else is doing. Nothing like this exists.”
CNN is the latest streaming media empire to join in on the streaming game. Fox News’ subscription service Fox Nation and NBCUniversal’s Peacock service have had small success in the streaming wars. Giants like Netflix and Hulu still dominate the game, but with services like CNN+ joining the mix, subscribers will have plenty of options to choose what they want to watch.