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Tyler Perry Wins “WWJD?” Trademark

In yet another wrinkle in the surprisingly momentous history of “What Would Jesus Do?” it has a new owner.

In July, Tyler Perry snagged the trademark for the phrase away from Kimberly Kearney, a cast member of a short-lived reality show called I Want to Work For Diddy. Kearney said she brought the idea for a show using the phrase to Perry’s studios and they’re stealing the idea from her, but there wasn’t enough evidence for courts to agree with her. Don’t worry. Perry doesn’t have the rights to the name “Jesus”—just the full “What Would Jesus Do?” phrase, and only as it applies to film, television and live performances.

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