Move over, pumpkin spice. Starbucks is bringing a new game-changer to its menu: Introducing the “Oleato” line — a “luxurious” blend of coffee and olive oil.
The idea came to outgoing Starbucks CEO Howard Schultz during his trip to Italy this summer, where he observed the locals sipping on olive oil like it was a “daily ritual,” he said. Hey, when in Rome (or Sicily), right?
The initial lineup will feature olive oil-infused Starbucks’ Caffé Latte, Iced Shaken Espresso and cold foam. But why stop there? The Partanna olive oil can also be spooned into any drink your tastebuds desire, although we can’t imagine what exactly an olive oil-infused caramel macchiato tastes like.
Starbucks’ chief marketing officer, Brady Brewer, says the infusion of olive oil makes the drinks “richer and more luxurious.” But beyond the luxury, studies suggest olive oil can reduce inflammation and improve heart health, making the Oleato line more appetizing to health-conscious consumers.
The Oleato line will first launch in Italy, which seems fitting since it’s where Schultz got the idea. And if all things go well, the coffee chain plans to expand the new line to the U.S., U.K., Japan and the Middle East later this year.
Hey, at least it sounds better than orange juice.
