1911

Eau de New Book

BY RELEVANT BOOKS / CULTURE / ISSUE 59 August 15, 2012

Any book reader will tell you that reading is a multi-sensory experience, citing the grit of the pages and the crisp blackness of the letters. But maybe nothing is more hallowed than that new book smell—a smell so fond and fleeting, you may just want to bottle it up.

At least, that’s what the folks at Wallpaper* magazine are counting on. They’re releasing “Paper Passion,” a perfume that, yes, smells like a new book. Karl Lagerfield dreamed up the idea with one of the Wallpaper* publishers last year, and the company hired Geza Schoen, a well-known perfumer, to handle the job.

So now buyers can get the perks of buying a new book without actually having to read anything.