Music super-producer and fashion entrepreneur Pharrell has announced plans for a new line of jeans made from plastic currently floating in the ocean. Constructed from “bionic yarn”, G-Star’s “RAW for the Oceans” denim will utilize plastic trash that’s been disregarded and ended up polluting the ocean. The material will be melted and transformed into stylish (and likely expensive) pants. As Discovery News points out, the plan won’t be easy, especial to do sustainably: “The fuel needed to remove the plastic and clean it could end up being more than the petroleum saved through recycling” …
