Lots of brands are out there vying for your social media attention with dank memes, relatable jokes and savage dunks in an attempt to win your money by convincing you that they’re just like you and not a corporate entity. Some are more successful at this ploy than others — Wendy’s extremely online Twitter voice comes to mind — but it’s important to remember, no matter what, that brands are not your friends and these tweets are meant to sell you things, full stop.

But the Steak-umms Twitter account feels like, if not an exception to the rule than at least a more nuanced version of it. Steak-umm, a thin-sliced frozen steak brand mostly used for Philly cheesesteaks that’s existed since the late ’60s, has found new life via a Twitter account that sure seems to be run by one anonymous person who’s allowed to do pretty much whatever they want.

So it’s a good thing that this person has an extremely good head on their shoulders, as evidenced by this thread that dropped a smart, nuanced take on how to think about the news we consume.

This is about as helpful advice for navigating our coronavirus-addled media landscape as you’re likely to find, highlighting the ways individual anecdotes can be spun by bad faith actors to platform conspiracy theories and junk science. It’s the sort of thing you’d expect from a data scientist or journalist but, no, this is Steak-umms. The brand itself notes that “we’re a frozen meat brand posting ads inevitably made to misdirect people and generate sales, so this is peak irony, but hey we live in a society so please make informed decisions to the best of your ability and don’t let anecdotes dictate your worldview.”

And that’s not all. Whoever runs the Steak-umm Twitter account also had some excellent thoughts about ways to stave off the temptation to dehumanize others during a crisis. Genuinely valuable information here, including wisdom on the importance of having the “humility and understanding to admit our uncertainties while still spreading truth in love.”

Steak-umm has ended most of their recent Twitter threads with a link to Feeding America, a food bank that already netted a $25,000 donation from Steak-umm. Food banks are especially hard up for donations right now so if you’re looking for a spot to contribute, either check out your local food banks or visit Feeding America’s website for more info.