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Ben & Jerry’s Is Really Onto Something Here

Ben & Jerry’s business model seems to be “find something people like and make it into ice cream.” That’s a good business model. We should all be paying attention, because that’s just how it’s done. Give the people what they want. The customer may or may not always be right, but ice cream is always good, and making ice cream out of other things that are always good is definitely always right. It’s called a business model. Look it up. You like cannolis? That’s good, because now you can get it in ice cream form. But only for a limited time …

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