Today, Rob Bell’s new book What Is the Bible? How an Ancient Library of Poems, Letters, and Stories Can Transform the Way You Think and Feel About Everything released.

To mark the occasion, Bell posted a photo on Instagram with a man who appears to be Green Bay Packers superstar quarterback Aaron Rodgers.

It’s not surprising that Rodgers is shown reading the new book. The NFL player actually endorsed Bell’s last release, How to Be Here, saying, “Listing all the ways in which Rob has positively impacted my life would take up too much space; so I’ll simply say that he has inspired me to live life with a deeper level of appreciation and to love people with a greater awareness of our connectivity.”