Now Reading
Candy Crush Says It’s Worth $7.6 Billion. We Live in Strange Times.

Candy Crush Says It’s Worth $7.6 Billion. We Live in Strange Times.

Candy Crush, as you may have heard, is a ninety-nine cent game about candy. The company is looking to go public, and they say they’re seeking a $7.6 billion IPO, because “value” is a very fluid concept in the iPhone game app industry.

Perhaps you remember Draw Something? Farmville? Even the mighty Angry Birds franchise is on shaky ground. There is a lesson in all those: when you bet on longevity in an industry that runs on boredom, brace yourself for disappointment …

View Comments (0)

Leave a Reply

© 2023 RELEVANT Media Group, Inc. All Rights Reserved.

Scroll To Top

You’re reading our ad-supported experience

For our premium ad-free experience, including exclusive podcasts, issues and more, subscribe to

Plans start as low as $2.50/mo