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'Sharknado' Coming to a Theater Near You

BY RELEVANT CULTURE July 29, 2013

Hoping to capitalize on the social media frenzy that is Sharknado, Regal Entertainment will be showing the SyFy Channel’s instant classic on the big screen on Aug. 2. And, for the first time ever, it sounds like they’ll actually be encouraging people to use their smart phones during the movie. In a statement, a Regal spokesperson said that the theater chain is “proud to be giving our guests this chance to fuel the social media whirlwind by inviting friends to come to the show and tweeting reactions.” On the surface, this sounds like a decent idea, but something about trying to manufacture a spontaneous Twitter event for a second time, seems a little fishy. It’s very possible that Sharknado is about to jump the shark …

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