Never Underestimate the Power of the Cupcake Trend

Groupon’s deals have been able to provide much exposure for small, local companies. But for one cupcake bakery in the U.K., Groupon was too much of a good thing. When 8,500 people bought Need a Cake Bakery’s Groupon discount, the owner had to call in extra employees and purchase more supplies to meet the demand, eventually eliminating their profits for the year …