A new report from NPD BookScan found that romance fiction author Colleen Hoover has sold more copies of her books than copies of the Bible this year.
As of August 27, Hoover had sold 7.3 millions print copies in 2022, compared to 5 million copies of the Bible. the “Queen of BookTok” currently holds four of the top 10 spots on the New York Times best-selling list.
The report comes just a few weeks after a Gallup study found that only 20 percent of Americans say the Bible is the “actual word of God and is to be taken literally, word for word.” A large number of respondents said they believe the Bible is “the inspired word of God, but not everything in it should be taken literally,” while a rising number of Americans said they see the Bible as a collected book of fables.
Hoover’s place on the best-seller lists highlights a potential new trend that Americans are more interested works of fiction than reality.