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Good News, Millennials, Uber Is Changing Surge Pricing

Good News, Millennials, Uber Is Changing Surge Pricing

Uber isn’t going to display a notification for surge pricing anymore.

Normally, during a busy time with high Uber demand, a notification would pop up letting you know that the surge pricing is a certain times higher than the standard fare. Now, Uber users will see their total fare before they request the ride and a smaller notification on the screen of the high demand, according to a blog post from Uber Newsroom.

Uber says the change is to make things more simple for riders—no more trying to determine what your standard fare multiplied by a 1.2 surge equals.

“Upfront fares are calculated using the expected time and distance of the trip and local traffic, as well as how many riders and nearby drivers are using Uber at that moment,” the blog post says.

However, critics say that the change is for business purposes because users are generally scared away by the surge notifications.

Uber began rolling the change out in some cities across the United States in April, but it will continue rolling out globally throughout the next few months.

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