In one small step for man but one giant leap for moviegoers, MoviePass has announced its return.
The ticket subscription service will relaunch (in beta form) on Labor Day, although users will have to join a queue first. Pricing will be determined on the user’s ZIP code, with general tiers ranging from $10 to $30 a month. Each option will give the user a number of “credits” each month, although the company has not disclosed how many credits come with each plan or how many credits are required to reserve a ticket. Just details! Surely nothing anyone needs to worry about.
Truthfully, MoviePass hasn’t revealed much about their new payment plan. What we do know is that they’ll have to change up their old model if they want to see a profit. If you’ll remember, MoviePass was the extraordinary idea that took off in 2017 by offering customers that option to see one movie each day for $9.99 a month. It was a dream come true for cinephiles, but it was a short-lived dream as the unsustainable price point was too low for the company to succeed. MoviePass filed for bankruptcy in 2020 after a series very public, very desperate bids for survival.
It’s too soon to tell if the new changes will mean MoviePass is sticking around for the long haul. But as plenty of movies are set to drop in theaters this fall (unfortunately not all the good movies), it might be a good time to invest in a subscription service that allows you to partake in, as Nicole Kidman describes it, the “magic” of movies.