The Super Bowl is headed back to Los Angeles, California ,for the first time since 1993, and the West Coast is ready to welcome the NFL with one of the most spectacular Halftime Show lineups in recent memory. Roc Nation and Pepsi are partnering with the NFL to deliver Dr. Dre, Snoop Dogg, Kendrick Lamar, Mary J. Blige and Eminem to SoFi Stadium in Inglewood, California. That’s a pretty remarkable list, with 44 Grammys between them all.
Dre, Snoop and Kendrick are all SoCal natives, so their presence makes a lot of sense. Dre is one of the true architects of the West Coast hip-hop scene, and is responsible for the careers of Snoop, Eminem and Kendrick, so it’s no surprise that they were happy to show up alongside their old mentor. Dre’s also done producing work for Blige, so it all really is a “Family Affair,” if you will.
“The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career,” Dre said in a statement.
Pepsi and Roc Nation are also working together to launch a new magnet school for Southern L.A. called Regional School #1. “This effort will help develop and inspire the next generation of entrepreneurs and innovators,” L.A. Unified interim superintendent Megan K. Reilly told ESPN. “We are excited about the additional opportunities this partnership will bring to our students.”