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One of the advantages of social media is how it reveals everyone’s true colors. That’s pretty much been the response to ex-ESPN reporter Ed Werder, who had a very bad reaction to Sports Illustrated‘s Charlotte Wilder’s call for applicants to the news team at the magazine, particular female writers.

This morning, Wilder tweeted out some encouragement to women looking to break into sports media, pointing them to a new job opening at Sports Illustrated. Werder had the kind of response that makes you focus more on the food than the conversation at Thanksgiving, if you know what we’re saying.

And if you’re hoping it stopped there, we have some bad news. Werder kept up the act.

Wilder attempted to further explain her tweet: “Unfortunately a lot of women and people of color who ARE the best often get passed over during hiring processes at EVERY publication, so it’s important to make an extra effort.” Werder then replied with this:

Another female sportswriter, Mina Kimes, attempted to education Werder by explaining that the tweet wasn’t attempting to exclude men, but rather, was helping female applicants network, a challenge in an industry that’s about 10-percent women. In other words, Wilder was looking to counter gender imbalance in the sports media world. Nothing doing with Ed.

He later tweeted,

After some of the dust settled, Wilder tweeted,