It’s a little over a week away from the biggest night in advertis— uh, we mean football, but we already know what everyone’s going to be talking about on Super Bowl night: the Paramount+’ “Mountain of Entertainment” commercial.
The fifth-most popular streaming service pulled out the big guns for its new ad, utilizing a range of actors, celebrities and childhood cartoon characters from the platform’s massive catalog. Sir Patrick Stewart, promoting the Paramount+ original series Star Trek: Picard, leads the bizarre scene alongside Miami Dolphins quarterback Tua Tagovailoa, Drew Barrymore (of the Drew Barrymore Show), Jeff Probst (Survivor host), and Thomas Lennon (Reno 911). Joining the team are the animated characters Arnold Shortman (Hey Arnold!), Dora the Explorer, Knuckles (Sonic the Hedgehog), Peppa Pig and the Master Chief from Halo. And if you thought the group couldn’t get any more random, the band Creed shows up to sing their hit song “Higher.”
We assume the pitch meeting went something like, “Everyone give your ideas for an ad, and we’ll say yes to all of them.” Watching the final product will make you feel like you’re in a fever dream, in the best way possible.
