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McDonald’s Celebrates Grimace’s Birthday with Retro Video Game

McDonald’s Celebrates Grimace’s Birthday with Retro Video Game

Grimace, the enigmatic character from the McDonald’s cinematic universe, turns 52 this year. And McDonald’s has gone all out to celebrate by commissioning a brand new Game Boy Color game starring the purple milkshake enthusiast — or perhaps, the candy corn? The details are still a bit hazy.

Nevertheless, this milestone birthday has prompted the fast food giant to introduce a special offering called “Grimace’s Birthday Meal.” Hungry fans can indulge in a feast featuring a Big Mac, fries and, of course, a delectable purple milkshake.

But that’s not all — Grimace is finally stepping into the limelight with his very own video game reminiscent of the late ’90s. In the free Grimace’s Birthday, players guide the birthday boy as he skateboards through McDonaldland, collecting purple milkshakes and searching for his fellow mascots.

Before you go on the hunt for your old Game Boy, Grimace’s Birthday is also accessible through a browser on your computer or mobile device, and the accompanying website adds to the nostalgia with its late ’90s aesthetics.

McDonald’s seems to be experiencing a genuine resurgence in the realm of retro video games. The release of Grimace’s Birthday follows the recent frenzy among gaming enthusiasts for a Chicken McNugget-shaped handheld that played Tetris—an exclusive McDonald’s promotion in China. In a world where nostalgia reigns supreme, Grimace’s Birthday game and McDonald’s venture into retro gaming provide a pretty sweet trip down memory lane for both loyal fans and gaming enthusiasts alike.

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