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Finally, New York Got That Breakfast Cereal Cafe No One Asked For

About 40 percent of millennials surveyed by The New York Times earlier this year said that pouring a bowl of cereal is inconvenient.

But that won’t stop Kellogg’s. To try to nab a generation that left cereal in its childhood, Kellogg’s just opened its first-ever restaurant in New York’s Times Square. The best/worst part: A bowl will run from $6 to $8—at least double the price of an entire box, which makes total sense.

Of course, the cafe opened on July 4. Because America.

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