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Tech Company Is Collecting SXSW Conference Swag and Giving It to the Homeless

BY RELEVANT CURRENT / GLOBAL March 10, 2014

Instead of giving away cheap T-shirts or promotional clothing items at Austin’s convention center during the massive SXSW festival, the tech company Medallia is collecting it from attendees. The Silicon Valley-based customer management company has partnered with Austin’s Foundation for the Homeless to collect the marketing apparel given away by other companies (know as SWAG—“stuff we all get”) to donate to the local homeless community. Michael Scott would approve