Now Reading
It Took Fans Just 25 Hours to Match BTS’ Million Dollar Donation to Black Lives Matter

It Took Fans Just 25 Hours to Match BTS’ Million Dollar Donation to Black Lives Matter

KPop superstars BTS are well-known for being a generally wholesome force with an immense global fandom like few in teen pop history. On Saturday, the group made a rare political statement in which they announced a million-dollar donation to Black Lives Matter, mobilizing their 26 million Twitter followers against racism and brutality.

Fans, known as the BTS Army, quickly organized online around the goal of matching BTS’ donation. A hashtag was created (#MatchAMillion) and a BTS fansite called Once In An ARMY set up a fundraiser to funnel donations directly to groups like BLM and the NAACP. It was an incredible amount of coordination for a famously diverse online fandom, but what was really wild was what came next.

According to Buzzfeed, it took the BTS Army about five hours to reach $190,000 in donations. In 24 hours, they’d raised $800,000. Just a little after 25 hours, they officially ticked over the million-dollar mark. One In An Army posted a message thanking the fandom and committing to longterm support of Black Lives Matter.

This is becoming something of a pattern for the BTS Army, who’ve made huge donations sort of a ritual of stanning. Over the last few years, they’ve launched over 600 charity projects all over the world, utilizing an incredibly detailed and transparent set of guidelines for what types of organizations they’ll fund.

View Comment (1)

Leave a Reply

© 2023 RELEVANT Media Group, Inc. All Rights Reserved.

Scroll To Top

You’re reading our ad-supported experience

For our premium ad-free experience, including exclusive podcasts, issues and more, subscribe to

Plans start as low as $2.50/mo