Netflix, Peacock and Apple TV+ have announced they’re joining forces for a new bundle that will offer all three streaming services at a “vastly reduced price.”
Known as “StreamSaver,” the bundle will be offered to all Comcast broadband, TV and mobile customers, and today the services announced it would cost just $15 a month. That is, of course, before the inevitable price raises that are sure to come.
This is the second major streaming service bundle announced this month. Last week, Disney and Warner Bros. announced a bundle combining Max, Disney+ and Hulu that would launch later this summer (pricing TBA). And a sports streaming bundle from ESPN, Warner Bros. Discovery and Fox is already in the works.
The bundles are obviously enticing to some consumers who are currently paying more and more every year for a half-dozen individual services. Since 2022, nearly every major streamer has raised their prices multiple times and introduced ad-supported plans. Many subscribers have begun to drop services because of those raising prices, leaving streamers looking for bundle options to help save on cost.
With streamers turning to a “cable 2.0 model,” customers will now get sucked into tricky bundle subscriptions where you’ll be paying for a ton of content that you never engage, but don’t want to cancel because of the bundle savings. We’re essentially talking about unregulated cable, just over the internet.
With streaming channels offering us less options, less shows — seriously, when was the last time a streamer dropped a new series with more than 10 episodes? — and more ads? How much longer before old school cable makes a full comeback?
