We’re sad to say Bubble Wrap is going away, because economy. Since 1957, box openers everywhere have received minutes of curiously satisfying entertainment from little fireworks-sounding air pockets—you know, the only part of shipments that matter. Well, forget passing this joy on to your children. Several sources are reporting that Bubble Wrap sales aren’t keeping up with the market, causing Sealed Air Corp. to shutter its uncontested all-time greatest product. The company will attempt to revamp its packing product for “space-conscious manufacturers.” The new Sealed Air Corp. product? iBubble Wrap. Besides apparently taking no more than two seconds to name it, Sealed Air now wants us to get behind a new wrap that doesn’t include a pop. Though the new product may be cheaper to ship, it seems a high price to pay considering the millions of package recipients who will now be denied the catharsis of popping Bubble Wrap.