Bono is finally apologizing for making everyone listen to U2’s music.
Well not quite, but he is apparently sorry for that time he forced the band’s Songs of Innocence album onto everyone’s iTunes library.
In his upcoming memoir, Bono reflects on the band’s disastrous 2014 collaboration with Apple that he thought would be a career-defining move. Instead, it became a massive headache for the tech company and has haunted the band for years.
The idea had the potential to change music releases forever. Adding a new album to 50 million users’ libraries for free sounds nice in theory, but when you don’t allow people to remove it, well, that’s where things get tricky.
“We realized we’d bumped into a serious discussion about the access of big tech to our lives,” said Bono in his memoir. “The part of me that will always be punk rock thought this was exactly what the Clash would do. Subversive. But subversive is hard to claim when you’re working with a company that’s about to be the biggest on Earth.”
Bono shared that the band has decided to keep their creativity to music only and leave the mysterious ways of album rollouts to someone else.
