For the first time in over a decade, Spotify is raising their monthly subscription price.
Effective immediately, Spotify’s premium individual plan will now cost $10.99 per month, a $1 increase. Meanwhile, the duo plan will see a $2 hike, priced at $14.99 per month, while the family and student plans will each go up by $1, now priced at $16.99 and $5.99 per month, respectively. The free, ad-supported plan will remain unchanged.
Spotify is the latest in a long line of streaming services to raise their prices in recent months: Competitors Apple Music, Amazon Music and YouTube Music have all made changes to their plans, not to mention all the video streaming apps. However, it’s the first time Spotify has raised the price of its ad-free subscription since its launch in the U.S. back in 2011.
In a blog post on Monday, the streaming platform stated, “The market landscape has continued to evolve since we launched… These updates will help us continue to deliver value to fans and artists on our platform.”
The new pricing aligns with rivals Apple Music and Amazon Music, both charging $10.99 for their monthly plans (though Amazon Music offers a cheaper option for Prime members).
Existing premium users will receive email notifications about the price increase, as per the site’s FAQ page, and will be granted a one-month grace period before the changes take effect. During this period, users can choose to cancel their subscription if they wish.
