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McDonald’s Bids Goodbye to Grimace in Cryptic Social Media Post

McDonald’s Bids Goodbye to Grimace in Cryptic Social Media Post

Sad news, Grimace fans: the purple tastebud is officially saying goodbye to McDonald’s social media accounts.

Grimace has held onto the controls since June 12, when the fact-food chain began to celebrate Grimace’s Birthday. While this was supposed to be a fairly simple month-long party for the big purple character, it has evolved into a shockingly viral moment.

Now, fans are puzzled by his cryptic tweets (seriously, where is he going?!). McDonald’s has shared that he’s not going away forever, but that the party had to end at some time.

“Our fans have amazing childhood memories of their birthdays at McDonald’s…and Grimace’s Birthday is all about paying homage to the amazing, fun moments we all share,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA. “We’re excited to put a modern spin on these memories to continue to drive McDonald’s relevance with a new generation. Grimace is the perfect lovable icon to have McDonald’s meet our fans at the intersection of nostalgia and culture.”

Still, Twitter users have been posting heart-warming and hilarious eulogies to Grimace all morning.

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