Buckle up, condiment connoisseurs, for the very real new concoction from Heinz hitting shelves in 2024: pickle ketchup.
Yes, the iconic pairing traditionally seen on burgers and franks will now be merged into a single bottle. One can’t help but wonder: Have we reached the pinnacle of condiment innovation or has Heinz fully and completely jumped the shark?
It’s not totally surprising to see Heinz come up with a questionable concoction, given their reputation for combining ingredients only a mad scientist-turned-foodie could imagine. Whether it’s Kranch (Ketchup and Ranch), Honeyracha (Honey and Sriracha) or the myriad of Mayo-mixed condiments, someone at Heinz is clearly determined to concoct flavor combinations no one on God’s green Earth would ever ask for.
Of course, let’s not forget, that in the hall of infamy resides Heinz’s own purple ketchup — available only in the Virtual Museum of Failure. Nevertheless, undeterred by the past, Heinz claims their new pickle ketchup is here to satisfy our “hunger for unique, elevated and nuanced flavor experiences.”
And Heinz isn’t the only company dreaming up wacky combinations. Coca-Cola recently added a new line of AI-created soft drinks that “takes like the future,” while Velveeta has dipped into the martini business during a slow cheese season.
